Shirting

Designed for collections, not catalogues.

A shirting print is judged on a body, across a placket, over a pocket and around a collar stand. We develop it against that, not against a flat swatch.

Folded shirting fabrics in micro prints, paisley and geometric repeats.

Pattern families

The vocabulary we work in.

Florals
Geometrics
Paisley
Abstract
Stripes and interpreted classics
Micro prints
Conversational prints
Seasonal capsules
Bespoke prints

Micro-scale shirting print shown against the woven ground.

Development detail

What makes a shirting print work.

Motif scale

Scale is set against garment size range, not against the artboard. A motif that reads as elegant on a size 36 can read as loud on a 46.

Repeat structure

The repeat is built so that cutting is efficient and the pattern does not create an unintended line down the placket or across the yoke.

Colourways

One design, several commercially distinct colourways — developed for the brand palette and the target market rather than as random variants.

Ground selection

Poplin, voile, satin, twill and linen blends behave differently under fine line work. The quality is confirmed with the design, not after it.

Sampling

Strike-off first, then — where useful — a sewn shirt in the target size so the print is approved on the actual garment.

Frequently asked

Before you brief us.

Will the design be exclusive to my brand?

Exclusivity is agreed commercially and stated in writing. Bespoke developments and adapted existing directions are treated differently, so it is defined at the start of the project.

Can you interpret a trend without copying it?

That is the studio's normal work — the direction is adapted to your customer and price segment rather than reproduced.

Can I order shirting fabric only?

Yes. Most shirting projects are fabric supply; garment make-up is a separate discussion.

Shirting

Develop a shirting capsule.

Start a Project Enter the Design Studio