Brand & Private Label
You bring the brand. We build the textile collection.
This is a commercial solution rather than a product category — the same capability, organised around your name instead of ours.
Scope
What a private-label programme covers.
You can take the whole programme or only the stages you do not want to run in-house.
Creative direction
Season story, palette and design language defined against your customer and price segment.
Pattern & colour development
Hero print, supporting prints, coordinates and commercially distinct colourways.
Fabric sourcing & development
Ground selected or developed for end use, hand-feel, print route and target cost.
Sampling
Strike-offs and sewn prototypes so the collection is approved before commitment.
Finished-product development
Sizes, construction, finishing and tolerances defined item by item.
Labels & trims
Brand labels, care labels and trims specified for the destination market.
Packaging coordination
Retail-ready formats developed with the product, not bolted on afterwards.
Production
Commercial run against the approved standard with defined control points.
Repeat-order continuity
References retained so next season builds on this one instead of restarting.
Confidentiality
Your development stays yours.
Bespoke artwork, tech packs and commercial information shared during a private-label project are treated as confidential. An NDA can be put in place with the sales team before sensitive material is exchanged.
Exclusivity — whether a design can be shown, adapted or sold elsewhere — is agreed in writing at the start of the project rather than assumed.
Frequently asked
Before you brief us.
Can we start small and scale up?
Development quantities and commercial quantities are handled separately, so a direction can be tested before a full season is committed. Actual figures are confirmed per product.
Do you work with our own designers?
Frequently. The studio then works as an adaptation and technical partner — preparing artwork for print, building repeats and adapting scale per product.
Who owns the designs?
Ownership and usage rights are set out in the commercial agreement. Bespoke development for a brand and adaptation of an existing direction carry different terms.