We turn textile ideas into collections.
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Design Studio

Your idea can start here.

Bring an artwork, a mood or simply an ambition. We help shape it into a textile collection.

Draped printed cotton beside hand-drawn botanical sketches and fabric swatches.

Manifesto

You do not need a print-ready file to begin.

The studio starts from the commercial question — who is buying this, in which market, at what position, for which season — and develops the design to answer it.

You have artwork

We prepare it properly

Cleaning, repeat construction, scale adaptation and print preparation — so the file behaves on fabric the way it behaves on screen.

You have a mood

We build the direction

Palette, motif language and pattern system developed from references, market context and the product it has to live on.

You have an ambition

We define the collection

Hero print, supporting prints, coordinates and grounds — a structure a buyer can merchandise and reorder.

The first decision

Allover or panel?

This choice changes the artwork, the cutting plan and the cost. It is made before the design is drawn, not after.

An allover repeat: the motif continues in every direction with no border or centre.

Allover repeat

The pattern continues in every direction. Efficient to cut, flexible across sizes, and the right answer when the product range is wide or the dimensions are not fixed.

An engineered panel: the same motif built as a four-sided border with resolved corners and a centred composition.

Engineered panel

The composition is built for one finished size — border, centre and corners resolved deliberately. More design work per size, and a far more considered product on the table.

Studio services

Eight ways we work.

01 — Original print design

Original pattern developed from the brief, the trend context and the product it will be printed on. Not a library selection.

02 — Allover repeat development

Repeat structure, motif scale, seam behaviour and continuity across the finished product. A repeat that works on screen can still break across a duvet seam.

03 — Panel / placement design

Engineered borders, centre placement and four-way balance built to the finished dimensions — including how the corners resolve into the hem.

04 — Recoloring

Colourway development for a brand palette, a season or a specific market. Technical colour matching is a separate approval step with its own reference.

05 — Artwork adaptation

File cleaning, repeat construction, size adaptation, print preparation and — where needed — rebuilding the motif so it survives production.

06 — Collection development

Hero print, supporting prints, coordinates, solids and texture direction, mapped onto the product range so the collection sells as a group.

07 — Trend interpretation

Adapting a direction to your customer and price segment rather than reproducing it. The point is relevance, not resemblance.

08 — Sampling & strike-offs

Colour, scale, surface and behaviour approved on the actual ground before anything is scaled up.

Creative brief

What we need to start.

Not all of it on day one — but the more of this we have, the sooner the first direction is useful rather than decorative.

  • Brand, market and customer
  • Season and launch date
  • Product family
  • Mood and inspiration
  • Preferred and excluded colours
  • Artwork status
  • Exclusivity expectation
  • Target quantity
  • Target price context — optional
  • Reference uploads

Confidentiality

Bespoke development is treated as confidential

Artwork, tech packs and commercial context shared with the studio are used for the project only. An NDA can be arranged with the sales team before sensitive material is exchanged.